For this assignment, you need to explain the anatomy of type in a visual way. Use a single typeface or compare up to three different typefaces – enlarge or reduce, cut out sections or overlap parts – anything that helps explain the terms to the viewer. Use a maximum of three colours to full effect … Fortsett Learning Activity- The Anatomy of type

1. Choose two words from the list below: Compression Transition Contraction Addition Subtraction Disruption Repetition Elimination Migration Expansion   I chose the to words: Expansion and Disruption. When i started sketching for the word Expansion i wanted to make it obvious that it means something that becomes bigger or last longer. Including megaphone as a … Fortsett Learning activity- Expressing Meaning

    Identify. In your own words explain what you consider 7-Eleven’s individual Gestalt principle to be. Describe the logo and put it into its own category.  I think that 7-eleven has a good and neat logo.  In the first logo, the number 7 stands out from the white background. It is also split into … Fortsett LA-Creating a logo using Gestalt Principles

In this task we should visit a well-known store to see and evaluate their brand ideals and identity. I chose the Stormberg brand.  Their brand identity is known for their very broad variety of clothes. What brand identity element are they using in their logo:  They have a very strong logo. A simple logo, letters with … Fortsett Learning Activitiy – Understanding Ideals

Look at the following logos and explain in your own word how you consider their positioning to be. The coca cola logo is for me very well known.  I have always seen the logo like this and consider this logo to be world known.  Their slogan “taste the feeling” also describe their products very well.  … Fortsett Learning activity / Understanding positioning

This week's learning activity was to make an illustration for packaging of juice. The name of the juice was Loose Juice and the flavour was banana and orange. We should make at least 15 sketches, and then choose one of the sketches and draw a label using Adobe illustrator. The label must include the name … Fortsett La 03 -Sketching techniques

  One of this week learning activities was to redesign a rice packaging. In addition, to use the SCAMPER technique. My idea for this task was to make a new packaging that could work better when you go hiking or when you need at fast meal.   Substitute something: In this packaging of rice, there … Fortsett LA 01 – Rice packaging

  In this learning activity, I should use the Scamper method on a teaspoon. My idea is referring to something you can bring when you are hiking or going on a mountain trip. When you have different sizes of your cup. Marketing for this spoon can be done through sports stores and related to four-air … Fortsett LA 01 – Teaspoon, My New Hiking Spoon!

  The second learning activity this week was to research the history of Mc Donald's and use the scamper method to describe their way to success. The food chain company Mc Donald started in 1940. Operated as a restaurant by the Mc Donald's brothers Richard and Maurice.  They opened restaurants and ran their chain like … Fortsett La01- Mc Donalds history using the scamper method

First task this week was to solve 4 riddles, in a creative way. So underneath you can see the four riddles. A man is replacing a wheel on his car, when he accidentally drops the four nuts used to hold the wheel on the car. They fall into a deep drain, irretrievably lost. A passing … Fortsett LA 01 Riddle