Preparing for Brand Development

Write, in detail, the following about your client from the previous lesson task (A Personal Survey): AttributesVision and missionKey products or services - list these in detailKey competitors - list threeCompetitive advantageKey stakeholdersValue propositionTarget market 2. Gather your findings and analyse the one or two interviews you've done. Then type up your findings and create … Fortsett Preparing for Brand Development

Getting to grips with the components of visual identity

Name the three most important components of visual identity. Logo, colour and typography Describe the difference between logotype and signature. Logotype is a logo centered around a company initials or name. Signature is a structured relationship between logotype, brand mark and tag line. Using Kuler create a colour scheme (using only three colours in each … Fortsett Getting to grips with the components of visual identity

Acquainting yourself with the work process

Consider the different steps in the work process and answer the following questions in writing: Conduct researchWrite down different means of conducting research (what do you think can be done to collect information and get consumers’ perspective on a proposed idea?) Clarify the strategyWhat do you think should be included in a creative brief (as … Fortsett Acquainting yourself with the work process