Write, in detail, the following about your client from the previous lesson task (A Personal Survey):

• Attributes
• Vision and mission
• Key products or services – list these in detail
• Key competitors – list three
• Competitive advantage
• Key stakeholders
• Value proposition
• Target market

2. Gather your findings and analyse the one or two interviews you’ve done. Then type up your findings and create your own brief. Your brief should include any insight you may have gained from these interviews. The purpose of the brief is to create a brand. This step of the assignment is the creation of a brief only – you do not have to develop the brand yet.