Name the three most important components of visual identity. Logo, colour and typography Describe the difference between logotype and signature. Logotype is a logo centered around a company initials or name. Signature is a structured relationship between logotype, brand mark and tag line. Using Kuler create a colour scheme (using only three colours in each … Fortsett Getting to grips with the components of visual identity

Consider the tips on Inspiration given in your prescribed book and create a name for an ice cream. The ice cream has a range of different flavours, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up with five name options for this product (you should not … Fortsett A Knack for Names