Consider the different steps in the work process and answer the following questions in writing:

Conduct research
Write down different means of conducting research (what do you think can be done to collect information and get consumers’ perspective on a proposed idea?)

Clarify the strategy
What do you think should be included in a creative brief (as a designer, what would you consider vital information in such a brief?)

Design the identity
How would you approach the findings from the research and the clarified strategy (what would your first steps be once you’ve received feedback and a brief?)

Create touchpoints
What do you think is meant by touchpoints (what, do you think, should be included in the term «touchpoints»? how would you define this term?) Hint: Keep in mind that touchpoints are those things that connect customers to your brand.

Manage the assets
How would you nurture and grow the brand that you’ve created (you may choose an existing brand or product and describe this according to your chosen item, if that will make it easier for you to explain your ideas)?

Here are my answers to following questions:

Conduct research:

• Clearfy the brand, goods and bads.
• Reseach competitors
• Work together with other designers, get ideas.
• Have interviews with consumers
• Make surveys

Clarify the strategy:

What should my creative brief contain:

• An Overview of the Business
• The Design Project
• Target Audience and Market
• Project Specific Information
• Project Timeline
• Project Budget

Design the identity :

My first step would be:

• Gather all the findings
• Group the findings into categories
• Group the findings into positive or negative results
• Use the positive findings to make changes to the negative findings

Creative touchpoints:

• Logo
• Brochure
• Flyers
• Packaging
• Point of sale products
• Social media ads and posts
• Car branding (van wrap)

Manage the assets:

• Follow the design strategy
• Clearify and have a good brand voice
• Follow the consumers needs
• always keep researching
• have a good social media presence