Watch the movie “The Greatest Movie Ever Sold” (The official title is “POM wonderful Presents: The Greatest Movie Ever Sold”) and answer the questions that follow. Having fun with brand identity Do you think the movie provides insight or detail into what drives product placement in entertainment?If so, what have you learnt from that? If … Fortsett Having fun with brand identity

Consider the different steps in the work process and answer the following questions in writing: Conduct researchWrite down different means of conducting research (what do you think can be done to collect information and get consumers’ perspective on a proposed idea?) Clarify the strategyWhat do you think should be included in a creative brief (as … Fortsett Acquainting yourself with the work process