Name the three most important components of visual identity. Logo, colour and typography Describe the difference between logotype and signature. Logotype is a logo centered around a company initials or name. Signature is a structured relationship between logotype, brand mark and tag line. Using Kuler create a colour scheme (using only three colours in each … Fortsett Getting to grips with the components of visual identity

Consider the tips on Inspiration given in your prescribed book and create a name for an ice cream. The ice cream has a range of different flavours, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up with five name options for this product (you should not … Fortsett A Knack for Names

Watch the movie “The Greatest Movie Ever Sold” (The official title is “POM wonderful Presents: The Greatest Movie Ever Sold”) and answer the questions that follow. Having fun with brand identity Do you think the movie provides insight or detail into what drives product placement in entertainment?If so, what have you learnt from that? If … Fortsett Having fun with brand identity

Consider the different steps in the work process and answer the following questions in writing: Conduct researchWrite down different means of conducting research (what do you think can be done to collect information and get consumers’ perspective on a proposed idea?) Clarify the strategyWhat do you think should be included in a creative brief (as … Fortsett Acquainting yourself with the work process