Develop a name for a dog food product. Design a logo for this product, using full colour. The logo must contain a main visual and typography. (Use the “People Saving Pets” logo as a guide – this does not mean your design should be the same, it is simply an example.) Follow each of the fundamental steps outlined above, in that sequence and take note of what needs to be handed in as you progress through these steps:

1. Exploration – Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.
2. Focus – Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.
3. Construction – Use sketching techniques and redraw ONE of your chosen concepts until you’ve reached a conclusion on a successful logo. Hand in your drawings as scanned PDFs.
4. Testing – Experiment more with your favourite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each.
5. Refinement – Choose your final design and execute it in Adobe Illustrator, along with the name of the product. Hand in your final logo as an A4 PDF.

I chose to make a logo for puppy food. I chose the name Baby Energy. The name stand for the energy a puppy brings ahead, and what it needs from food. Everyone that have a puppy see their puppy as their baby. They do everything that it would have a good start in their life. Therefore I also included the slogan sentence: make a good start. The dog food Im designing for is neutrition, healthy food for puppies.

Exploration – Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.

I started it all by searching around online to see all sorts of logo and design regarding puppies and puppy food. I then started my thumbnail sketching as you can see below.

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Focus – Highlight three of the thumbnail ideas that you consider the best options and state why. Hand in an A4 with visuals of the three chosen thumbnails; include reasons for choosing each of these three options.

Testing – Experiment more with your favourite options from Step 3 and ask the opinion of a few people. Hand in examples of the logos shown to people and write their feedback or opinion on each.

I asked two people about their thougts of the three logoes I have chosen. Both of them liked the logoes you see below. The first logo because it is playful and kind off telling a little story. Puppies are playful and happy. The second logo they also liked because off the happy cute dog and a bold and playful font matching to it.

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I then started to work in Illustrator to create both of this logos. I havent yet decided on which of this logo I would end up with. I therefore created both of this to see which one I would be most happy about.

The main thing which I want my logo to show is a happy playful puppie, whit nice colours that matches my expression.

In the end I ended up with the logo with the circle around it. I chose a font that also is playful and nice.