Identify. In your own words explain what you consider 7-Eleven’s individual Gestalt principle to be. Describe the logo and put it into its own category.  I think that 7-eleven has a good and neat logo.  In the first logo, the number 7 stands out from the white background. It is also split into … Fortsett LA-Creating a logo using Gestalt Principles

In this task we should visit a well-known store to see and evaluate their brand ideals and identity. I chose the Stormberg brand.  Their brand identity is known for their very broad variety of clothes. What brand identity element are they using in their logo:  They have a very strong logo. A simple logo, letters with … Fortsett Learning Activitiy – Understanding Ideals

Look at the following logos and explain in your own word how you consider their positioning to be. The coca cola logo is for me very well known.  I have always seen the logo like this and consider this logo to be world known.  Their slogan “taste the feeling” also describe their products very well.  … Fortsett Learning activity / Understanding positioning